Thanks to a global service, PROMOCUIR will let you get the most out of your participation by:
- Promoting your trademark to international distribution through buyers meetings.
- Emphasizing your trademark using powerful means:
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International professional media plan.
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Before the exhibition itself, Press conferences with professional press, public at large and world distribution in Tunisia and abroad.
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Different exhibition issues: catalogues, Internet, E-cards.
The 2008 session will witness the following changes:
New exhibition Organization:
The exhibition will be organized by the Tunis International Fairs Company with the collaboration of the two promoters of the show ie the Shoes and Leather National Center and the Shoes and Leather National Federation.
New Lay-Out:
PROMOCUIR 2008 will show a significant improvement with regard to exhibition quality (stands lay-out and decoration).
Exhibition offer improvment:
Many tunisian and international firms will be attending the show. Thanks to the offer diversification and the printing of an advanced catalogue designed to promote this offer, 200 exhibitors are expected to come.
Markets expansion:
- Domestic market: Tunisian tradesmen and wholesalers will be taking orders from buyers.
- Export markets: there will be partnership and co-contracting opportunities together with sales opportunities to company ordering officers and foreign centralized buying houses managers.
Promotion at a National Scale:
- Radio and TV spots.
- Advertisings in newspapers.
- Invitations mailing to all tunisian tradesmen and wholesalers of the sector.
- Invitations to purchasing managers of big stores established in Tunisia.
Promotion at an International Scale:
- Advertisings in specialized magazines.
- Invitations of foreign journalists to cover the exhibition.
- Invitations addressed to company ordering officers and centralized buying houses managers.
Innovation: Creation of a new space for Partnership and Co-contracting:
- To foster partnership and co-contracting opportunities with foreign ordering officers with regard to leather finished products and components.
- Ordering officers are already selected and will be invited to call on this space.
An important participation of foreign exhibitors of machineries and equipments, components and accessories coming from Italy, Spain, France, Portugal, Germany and Turkey, is expected. |
